Alex Maeland | Portfolio

Mon, 29 Aug 2011 20:31:00 -0400

To celebrate their 4 year anniversary, Atlanta-based retailer,...

Sun, 22 May 2011 00:44:00 -0400

To celebrate their 4 year anniversary, Atlanta-based retailer, Wish teamed up with Mitchell & Ness to create a unique varsity jacket for their Fall ‘10 Collection. Working with the iconic nostalgia brand, I designed many elements of the jacket including all the chenille patchwork, gold clasp pins and a custom ribbon on the right side, lower chest.

To reach out to their women’s customer, Wish Atlanta worked with Vans womens to create a custom material and build Sophie silhouette for Fall 2011. I was responsible for the mock-up implementation, as well as final product photography and marketing collateral.

Wish Summer ‘11 involved crafting a Hawaiian inspired...

Sun, 22 May 2011 00:17:00 -0400

Wish Summer ‘11 involved crafting a Hawaiian inspired logo. Being a land-locked city, the Atlanta-based boutique was passionate about bringing the coast to a city that had none. The logo with the print was used to make a series of limited t-shirts, die-cut stickers, and online marketing graphics.

Launching the blog was just the first step. Jessica Diaz needed some branding to be done for her website journal that was to catalog her 2-month internship with Coca-Cola working for the Eurasian/Africa group in Istanbul, Turkey. The logo was used graphically for her blog, business card branding, as well as letterhead that was used to communicate with financial supporters of her trip.

Complex magazine and Complex.com is a lifestyle magazine and...

Sun, 22 May 2011 00:15:00 -0400

Complex magazine and Complex.com is a lifestyle magazine and online source for the latest in 20something men’s fashion. Their blog features a section entitled, “Shelf Space” in which they highlight the latest in sneakers at the world’s top-tier retail boutiques. Working closely with the people at Complex and Atlanta retailer, Wish, I photographed a series of 10 footwear pieces for use on the Complex website and social media networks.

For their Summer ‘11 styles, I photographed the Shwood Ashland for use on the Shwood Eyewear website as well as for use on the WishATL.com website.

With an online e-commerce store as well as a trafficked lifestyle blog, Wish Atlanta needs constant, relevant photography for their product inventory. The challenge is to take items like those pictured above like the Puma x Undefeated “Stripe Off” collection and photograph them in an eye-catching way that does not fight with their aesthetic.

In celebration of their 4-year Anniversary, Wish Atlanta worked with iconic sportswear brand, Mitchell & Ness on a 72-piece, limited varsity jacket. I photographed the jacket for us on the Wish website, Mitchell & Ness website as well as other lifestyle magazine websites such as Hypebeast.com, HighSnobiety.com, SlamxHype.com and others.

I always found myself running into the convenience store to...

Sat, 21 May 2011 00:17:00 -0400

I always found myself running into the convenience store to pick up a card for an occasion, and never finding one that I thought fit just right. Add to that, they looked ugly. Thus began a small project to create a set of cards that would fit me as an individual aesthetically and in writing.