Complex magazine and Complex.com is a lifestyle magazine and online source for the latest in 20something men’s fashion.  Their blog features a section entitled, “Shelf Space” in which they highlight the latest in sneakers at the world’s top-tier retail boutiques.  Working closely with the people at Complex and Atlanta retailer, Wish, I photographed a series of 10 footwear pieces for use on the Complex website and social media networks.

For their Summer ‘11 styles, I photographed the Shwood Ashland for use on the Shwood Eyewear website as well as for use on the WishATL.com website.

With an online e-commerce store as well as a trafficked lifestyle blog, Wish Atlanta needs constant, relevant photography for their product inventory.  The challenge is to take items like those pictured above like the Puma x Undefeated “Stripe Off” collection and photograph them in an eye-catching way that does not fight with their aesthetic. 

In celebration of their 4-year Anniversary, Wish Atlanta worked with iconic sportswear brand, Mitchell & Ness on a 72-piece, limited varsity jacket.  I photographed the jacket for us on the Wish website, Mitchell & Ness website as well as other lifestyle magazine websites such as Hypebeast.com, HighSnobiety.com, SlamxHype.com and others.

To reach out to their women’s customer, Wish Atlanta worked with Vans womens to create a custom material and build Sophie silhouette for Fall 2011.  I was responsible for the mock-up implementation, as well as final product photography and marketing collateral.